[1]郑艳.“互联网+”背景下高职市场营销专业教学信息化重构[J].现代农业研究,2018,(08):149-150.
　Zheng Yan.Teaching Informatization Construction of Marketing Specialty in Higher Vocational Colleges under the background of "Internet Plus"[J].Modern Agricultural Research,2018,(08):149-150.
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“互联网+”背景下高职市场营销专业教学信息化重构
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《现代农业研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2018年08期
页码:
149-150
栏目:
推广与实践
出版日期:
2018-08-10

文章信息/Info

Title:
Teaching Informatization Construction of Marketing Specialty in Higher Vocational Colleges under the background of "Internet Plus"
作者:
郑艳
贵州交通职业技术学院
Author(s):
Zheng Yan
Guizhou Polytechnic College of Communications
关键词:
“互联网+”; 市场营销专业; 教学改革
Keywords:
internet plus ;  marketing major;  teaching reform
摘要:
在互联网为主体的新一代信息技术越来越深刻的影响中国社会发展的现在，企业对市 场营销专业人才的需求也朝着实用型发展。而高职院校如何利用“互联网+市场营销专业教 学”，以适应社会发展需求，成为当前高职市场营销专业教学改革的重点。本论文从高职市场营 销教学的核心、方式、路径、动力、支撑五方面出发，分析在“互联网+”背景下市场营销专业建设 思路。为高职市场营销专业教学改革，提出相对应的建议及设想。
Abstract:
The Internet is profoundly affecting the development of Chinese society. Enterprises' de? mand for marketing professionals is also changing towards an integrated one. Higher vocational colleges need to reform the traditional teaching mode to meet the needs of social development. This paper analyz? es the way of building marketing specialty under the background of " Internet plus ". The corresponding suggestions and ideas are putting forward for teaching reform of marketing major in higher vocational colleges.

参考文献/References:

[1]张晓“. 互联网+大数据”背景下市场营销专业人才培养模 式研究[J].商场现代化，2017(12). [2] 王竹立.移动互联时代的碎片化学习及应对之策——从零 存整取到“互联网+”课堂[J].远程教育杂志，2016(04).

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备注/Memo

备注/Memo:
*基金项目:贵州交通职业技术学院科学研究项目《“互联网+”背景下高职市场营销专业教学信息化重构》，编 号：YQ2017-02
更新日期/Last Update: 2018-08-10